Rooster One

No, and nobody does. Everything is off by default. Rooster One installs beside your current SEO plugin, pixel manager and consent tool and changes nothing at all until you switch a piece on. Turning one thing on does not commit you to the next.

The right way in is to pick the single problem that is costing you most right now and switch on only that. Most shops start with recommendations or the AI chat, see what it does for a fortnight, and only then look further. There is no configuration you must complete before anything works.

Because it is one idea, not twelve features. Rooster One measures your whole business on a schedule — every product, page, customer, order and session, scored into flat tables — and every feature reads those same tables.

That is why the recommendations, the SEO engine, the audiences, the ad ROI and the AI assistant agree with each other instead of each maintaining a private version of the truth. Twelve plugins cannot do that: they would each need their own copy of your catalogue, their own idea of who your best customers are, and their own cron job to build it.

It is also why the plugin gets faster to use as you switch things on rather than slower. The expensive thinking already happened, on a schedule, off your customer’s request. The second feature you enable reads figures the first one already paid for.

Ctrl+K from anywhere in wp-admin reaches every addressable place in the plugin, pages, tabs and individual panels, searchable by what a thing does rather than by what it is called. All Features lists every one with pinnable favourites, and every page carries a written description of what it is for. If you cannot remember where something lives, you are not expected to.

Yes. Pro customers get direct support, and there is a support group one click from the top bar in wp-admin for everyone. Beyond support we offer paid set-up and configuration, and further customisation where a shop needs something the plugin does not do out of the box.

Worth saying plainly: the plugin is built for a real shop we run ourselves, so what a working shop needs tends to already be in it, and when it is not, we are the people who can add it. If you would rather hand the configuration to somebody who has done it before, that is a service we sell rather than a favour we occasionally do.

Yes, and this is the case we design for rather than tolerate. The plugin is GPLv3, so there is nothing to license and nothing obfuscated. Your team gets 218 filters and 48 actions with the aieo_ prefix covering the parts most likely to need bending, a REST surface, and nine WP-CLI commands for anything that belongs in a deployment script rather than in a browser.

Behaviour is switchable in code as well as in the admin, so a decision your team wants to own can live in your own plugin instead of in our settings table. Where an integration is genuinely missing we would rather add the hook than have you patch the plugin, since a patched copy stops receiving updates. Send us the case.

We are also happy to work alongside an in-house team rather than instead of one: they keep the domain knowledge and the deployment pipeline, we cover the parts of the plugin nobody outside it should have to reverse-engineer.

No. Rooster One works on content sites and catalogues too, and adapts what it measures: a content site is scored on visits, engagement and form submissions rather than sales. A badge in the header tells you which of the three it has decided you are, so you are never guessing why a number looks the way it does.

No. It is a complete product: the AI assistant, the full SEO engine, the whole pricing and merchandising stack, the storefront features, measurement and consent, product feeds and courier fulfilment are all in the free version. Pro adds operational capability, not the basics. The withdrawal button is free as well, because it is a legal obligation for every EU distance seller and charging for it would be a poor thing to do.

The operational half: marketplace order import, attribution and ROI, audiences and automated campaigns, web push, customer intelligence, Insights Chat, and events and competitions. Those screens are already in this download and a subscription switches them on. Pro also includes two companion plugins you install separately — Rooster One Runtime , which serves the storefront without loading the admin half and is the biggest single speed difference between free and Pro, and Rooster One Pro , which carries supplier invoice scanning, the accounting and ERP connectors, the catalogue importer, the product exchanger, the duplicate-product merge engine and semantic internal linking.

Because two different things are called Pro, and only one of them arrives when you connect. The trial and the subscription grant an entitlement , which unlocks the Pro screens whose code is inside this plugin — AI chat, managed AI credits, attribution, audiences and the rest. Seven features live in the separate Rooster One Pro plugin : invoice scanning, the accounting and ERP connectors, the catalogue importer, the product exchanger, the merge engine, semantic internal linking and the branch stock scanner. An entitlement cannot switch on code that is not on the server, so those screens tell you to install the plugin, which your subscription includes. Install and activate it and they come alive with no further setup.

No, and that is deliberate. Pro gates the screens where you curate and configure, never the code that draws your shop. The semantic related-content section, the recommendation rails and the policies you have already set keep rendering from what was already worked out, on the free plugin, with no Pro plugin loaded at all. What you lose is the ability to change them: the Duplicate products screen, Semantic Internal Linking and the feed-source generator stop opening, and their controls stop answering. We would rather a lapsed licence cost you the settings screen than blank a live section of your website in front of your customers.

No. The plugin is GPLv3 and a great deal of it — the chat, recommendations, the SEO engine and every storefront and pricing tool — runs without any subscription. Only features that actually call a model consume Rooster AI credits, and the ones that do say so before they run rather than after.

The design goal is the opposite. Expensive work is pre-computed on a schedule into flat tables, and the storefront reads single cached rows, so enabling a feature adds a feature rather than a per-request query. On Pro the runtime plugin serves the front end without loading the admin half at all.

That is what the architecture is for. Heavy analysis runs on a schedule into flat pre-computed tables; the storefront reads single cached rows regardless of how many products sit behind them. Background jobs re-arm themselves after updates, stay dormant until a feature is actually used, and will collapse a runaway third-party task rather than queue politely behind it.

Questions about your catalogue, grounded in it. It recommends only real, in-stock products and links to them exactly, because it answers from your data rather than from a general model’s memory. You control a knowledge base for the things a catalogue cannot tell it — opening hours, delivery times, returns policy — and identity guardrails stop it describing your business as something it is not.

It says so, and then tells you. Chat analytics show what was asked, how answers were rated, which questions found nothing, and which conversations ended in an order. The list of questions that found nothing is usually the most valuable screen in the plugin: it is your customers writing your content backlog for you.

It reads the same prices the storefront does, including role and wholesale pricing, so a logged-in trade customer and a retail visitor are told different and correct numbers. It is not working from a snapshot taken when the model was trained.

Chat runs on Anthropic Claude and semantic search on Voyage AI embeddings. Nothing else leaves your site for those features. Insights Chat, which answers questions about your own shop inside wp-admin, pseudonymises customers and exports no data at all. Every external service the plugin can talk to is listed under “What does Rooster One send to an outside service, and when?” below.

It can. Semantic search indexes products, posts, pages and terms as embeddings, so “something for dry hair in winter” finds the right products without those words appearing in any title. It runs alongside the built-in search rather than ripping it out, so you can compare before you commit.

From what your customers actually did, not from tags you maintain by hand. Up-sells, cross-sells and same-need alternatives are derived from real order history and refreshed on a schedule, so a new product earns its place as soon as it starts selling and a discontinued one leaves without you remembering to remove it.

Yes. You order the rails by drag and drop, they work on both block and classic themes, and custom slots let you place one anywhere a theme accepts a block. Each rail can be turned off independently, which matters more than it sounds: the common