Conversios is an all-in-one conversion tracking and product feed plugin for WooCommerce. It tracks purchases and the full shopping journey in Google Analytics 4 (GA4) , Google Ads , Microsoft Ads , Meta (Facebook & Instagram) , TikTok , and Snapchat , and syncs your product feed to 4 channels — Goog
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 6.0 and PHP 7.4.
SourceWordPress plugins · Nov 5, 2026
01 / Source details
Aboutthistool.
Conversios is an all-in-one conversion tracking and product feed plugin for WooCommerce. It tracks purchases and the full shopping journey in Google Analytics 4 (GA4) , Google Ads , Microsoft Ads , Meta (Facebook & Instagram) , TikTok , and Snapchat , and syncs your product feed to 4 channels — Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog — from a single dashboard.
Instead of running separate plugins for pixels, Conversion API (CAPI) events, product feeds, and reporting, Conversios replaces them with one no-code setup that takes about 15 minutes . It tracks 15+ GA4 ecommerce and engagement events , includes free TikTok Pixel purchase conversion tracking , is trusted by 60,000+ stores , and is fully compatible with WooCommerce HPOS (High-Performance Order Storage) .
Universal Commerce Protocol (UCP) (Pro) makes your WooCommerce products discoverable and purchasable inside Google Gemini shopping experiences, synced through Google Merchant Center with server-side purchase tracking. (Requires an approved Google Merchant Center account.)
Order Recovery Engine (Pro) recovers untracked conversions in GA4, Google Ads, and Meta to close the gap between WooCommerce orders and ad platform reports.
In a published WooCommerce case study, a global paint brand reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions after implementing Conversios, along with a smaller GA4 vs WooCommerce reporting gap. Read it here: Global paint brand sees 90% lift in Meta Ads with Conversios
Walkthrough Video
Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing.
Why is my WooCommerce data inconsistent across GA4 and ad platforms?
Most WooCommerce stores lose conversion data to browser restrictions, ad blockers, and fragmented tracking set up across multiple plugins. The result: GA4, Google Ads, and Meta each report different revenue than WooCommerce, and product feeds for Google, Meta, Microsoft, and TikTok fall out of date and get disapproved.
Conversios fixes this by unifying pixel tracking, server-side tracking, product feed sync, and reporting in one plugin. You manage everything from a single dashboard — no developer required — and validate platform numbers against real WooCommerce orders.
Customer Feedback
“Outstanding support. Setup was quick and issues were resolved efficiently.” @sajava
“Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” @boomstudio
Conversios connects Google Analytics 4 to WooCommerce and tracks 15+ ecommerce and engagement events automatically — purchase, refund, add to cart, checkout steps, product views, plus scroll depth, form submissions, sign-ups, logins, and file downloads. No code, no Google Tag Manager expertise needed (though you can use your own GTM container if you prefer).
Google Ads & Microsoft Ads Conversion Tracking
Google Ads remarketing tag to build audiences (Pro)
Google Ads purchase conversion tracking with Enhanced Conversions (Pro)
Google Ads Dynamic Remarketing for personalized product ads (Pro)
Microsoft UET (Universal Event Tracking) for Microsoft Ads reporting and remarketing (Free)
Microsoft Ads purchase conversion tracking — included (Free) , rare in this category
Meta Pixel, TikTok, CAPI & More Pixels
Meta (Facebook & Instagram) Pixel for ad tracking and conversion optimization (Free)
Meta Conversions API (CAPI) — server-side events that survive iOS restrictions and ad blockers (Pro)
TikTok Pixel with automated setup, ecommerce events, and purchase conversion tracking (Free)
TikTok Conversions API (CAPI) for server-side event accuracy (Pro)
Snapchat Pixel for ad tracking and audience building (Free)
Snapchat Conversions API (CAPI) for server-side event accuracy (Pro) (https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)
Pinterest Tag , LinkedIn Insight Tag , X (Twitter) Pixel (Free)
In total, Conversios offers 12+ pixel and marketing tool integrations in one plugin.
Server-Side Tracking (Pro)
Server-side tracking sends conversion events from your server instead of the visitor’s browser, so purchases are still recorded when browser tracking is blocked. Conversios server-side tracking improves accuracy on Safari and iOS and on ad-blocked traffic , and supports GA4 server events, Google Ads Enhanced Conversions, Meta CAPI, TikTok CAPI, and Snapchat CAPI. The Order Recovery Engine then recovers conversions that were still missed. See Pro plans
WooCommerce Product Feed for Google Shopping and More (Free)
A product feed is the structured product data (title, price, availability, images) that shopping channels need to show your products. Conversios syncs your WooCommerce catalog in real time to:
Google Merchant Center for Google Shopping ads
Microsoft Merchant Center (Bing Shopping)
Meta Catalog (Facebook & Instagram Shops)
TikTok Catalog for ecommerce ads
Real-time updates for price, availability, and variants reduce feed disapprovals and keep listings accurate — no separate feed plugin needed.
Reports & Insights Inside WordPress
Stop checking GA4, Google Ads, Meta, and WooCommerce separately. Conversios centralizes key reports inside your WordPress admin:
GA4 general reports for events and conversions (Free)
GA4 Ecommerce Funnel reporting (Pro)
Google Ads conversion reporting (Pro)
Meta Ads conversion reporting (Pro)
White-label PDF reports for clients and stakeholders (Pro)
Heatmap and Session Recording Integrations (Free)
Microsoft Clarity for session recordings and heatmaps
Hotjar for session replays, heatmaps, and feedback polls
Crazy Egg for heatmaps and scrollmaps
Full feature list: Conversios features
Supported Payment Methods
Purchase conversions work with common WooCommerce payment gateways, including Stripe , PayPal , WooCommerce Payments , Authorize.Net , and Razorpay .
Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page . Any gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking (Pro) can help recover some offsite gateway cases.
Supported WooCommerce Events
Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events.
Store and product browsing – page_view (page visit) – view_item_list (category or product list view) – select_item (product click) – view_item (product detail page)
Cart actions – add_to_cart (add product to cart) – remove_from_cart (remove product from cart) – view_cart (cart page view)
Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization — contact info@conversios.io.
Consent Mode v2 Support (Free)
Google Consent Mode v2 lets you keep measuring conversions in a privacy-compliant way by adjusting tracking based on visitor consent. Conversios supports Basic and Advanced Google Consent Mode v2 plus Microsoft Consent Mode for GDPR and CCPA compliance.
Conversios does not provide a consent banner. It sends or blocks tracking based on your existing Consent Management Platform (CMP). Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot. For Consent Mode setup help, email info@conversios.io — configuration is handled by the Conversios team.
Best Fit for Which Stores
WooCommerce DTC brands running paid ads that need consistent purchase conversion reporting in GA4 and ad platforms
Stores selling physical or digital products where purchase and checkout data drives ROAS decisions
Stores using multiple ad platforms that want pixels, feeds, and conversions managed in one place
Stores that want to validate GA4 and ad platform conversions against WooCommerce orders
Agencies managing client stores (white-label reports and priority support in Pro)
Merchants who prefer a no-code setup without developer dependency
Setup in Minutes
Get started in about 15 minutes with a no-code setup wizard. One plugin replaces separate tools for tracking, feeds, and reporting.
Support
Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email info@conversios.io or chat on WhatsApp .
Step-by-step guides: Setup Documentation
Check whether tracking is working on your site with our free tool: Website Tracking Checker Tool
Pro users get priority support and dedicated onboarding assistance ; most tickets are resolved within 24 hours .
Privacy Policy
View our detailed privacy policy here .
Compatibility
Conversios is compatible with the following major plugins and setups:
Multi-currency plugins like WOOCS, CURCY, and WBW Currency Switcher
CMPs like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot (for Consent Mode v2)
Lead generation plugins: Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms
WooCommerce High-Performance Order Storage (HPOS)
WordPress Multisite
WPML and Polylang for multilingual stores
See it in action
Screenshots & previews.
Integration screen showing connected Pixel and Analytics accounts.Pixel & Analytics settings where you add channel IDs for event tracking.Event tracking settings showing the WooCommerce events sent to each platform.General Reports (GA4) screen showing sessions, users, engagement, and top pages.Audience insights screen showing device, country, city, and daily traffic trends.Product Feed screen showing channel connections for Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog.
02 / Source details
Gettingstarted.
01Upload the Conversios plugin folder to the /wp-content/plugins/ directory.
02Activate the plugin from the “Plugins” menu in WordPress.
03Set up Pixel & Analytics Integrations (WordPress Admin → Conversios → Pixel Integrations): Google Analytics 4 (GA4): Add your GA4 Measurement ID to enable WooCommerce event tracking.
04Google Ads (Pro): Enable the remarketing tag and add your Conversion ID and Conversion Label for purchase conversions. Enhanced conversions are optional.
05Microsoft Ads: Add your Microsoft UET Tag and configure the Purchase conversion goal/ID.
06TikTok: Connect your TikTok account and the pixel is set up automatically — ecommerce events and purchase conversions start tracking without manual configuration (Free).
07Set up other integrations if needed: Meta (Facebook) Pixel , Snapchat Pixel , Pinterest Tag , LinkedIn Insight Tag , X (Twitter) Pixel , Microsoft Clarity , Hotjar , Crazy Egg .
08Sync your product feeds: connect Google Merchant Center , Microsoft Merchant Center , Meta Catalog , and TikTok Catalog .
09After setup, click Finish Setup in the onboarding wizard.
10View reports inside the plugin (Conversios → Analytics Reports): General Reports (GA4, Free), eCommerce Reports (GA4, Pro), Google Ads Reports (Pro), Meta (Facebook) Reports (Pro).
11Explore detailed setup guides: Google Analytics 4 Setup
12Google Ads Conversions (Pro)
13Microsoft Ads Setup
14For common troubleshooting, visit our FAQ section .
15Need help? Email info@conversios.io.
03 / Source details
Frequently asked questions.
Is Conversios free?
Yes. The free plugin includes GA4 ecommerce tracking (15+ events), Microsoft Ads purchase conversion tracking, Meta Pixel, TikTok Pixel with purchase conversions, Pinterest/LinkedIn/X pixels, product feed sync to 4 channels, GA4 general reports, and Consent Mode v2. Pro adds Google Ads tracking (remarketing, purchase conversions, Dynamic Remarketing), server-side tracking (CAPI), advanced reports, and more — see pricing .
How do I set up GA4 tracking for WooCommerce?
Install Conversios, add your GA4 Measurement ID in the setup wizard, and the plugin automatically tracks 15+ ecommerce events including purchase, add to cart, and checkout — no code required. Step-by-step guide: GA4 setup .
How do I set up Google Ads conversion tracking for WooCommerce?
Google Ads tracking in Conversios — remarketing tag, purchase conversions, and Enhanced Conversions — is available in Pro . Add your Conversion ID and Conversion Label in Conversios → Pixel Integrations and events fire automatically. Setup guide: Google Ads Conversions .
How do I fix a revenue mismatch between GA4 and WooCommerce?
Revenue gaps are usually caused by ad blockers, iOS/Safari restrictions, consent-blocked tracking, or purchases that never reach the thank-you page. Conversios reduces the gap with accurate client-side events (Free) and server-side tracking plus the Order Recovery Engine (Pro), and its in-dashboard reports let you compare platform data against WooCommerce orders.
How do I create a Google Shopping product feed for WooCommerce?
Connect Google Merchant Center in Conversios and your WooCommerce catalog syncs automatically, with real-time updates for price, availability, and variants — included free. The same feed manager also syncs to Microsoft Merchant Center, Meta Catalog, and TikTok Catalog.
What is the Meta Conversion API (CAPI) and do I need it?
The Conversion API sends purchase and event data from your server directly to Meta, so conversions are still recorded when browser tracking is blocked by iOS or ad blockers. If you run Meta ads and see under-reported conversions, CAPI typically improves attribution. Meta CAPI is available in Conversios Pro; the Meta Pixel is free.
Does Conversios support Google Analytics 4 (GA4)?
Yes. Conversios integrates with Google Analytics 4 and automatically tracks 15+ ecommerce events like purchases, cart views, checkouts, and sign-ups. Guide: GA4 setup .
Can I use Conversios without writing code?
Yes. The plugin includes a no-code setup wizard to connect GA4, Google Ads, Microsoft Ads, Meta Pixel, TikTok Pixel, and other pixels in about 15 minutes.
Does Conversios support server-side tracking?
Yes, in the Pro version. Server-side tracking sends events from your server so conversions lost to iOS restrictions and ad blockers are recovered, improving attribution accuracy across GA4, Google Ads, Meta, TikTok, and Snapchat.
Is Google Ads remarketing included in Free?
No. The Google Ads remarketing tag, purchase conversion tracking, and Dynamic Remarketing are available in Pro . The free plugin includes Microsoft Ads purchase conversions, TikTok Pixel purchase conversions, Meta Pixel, and GA4 ecommerce tracking.
Does Conversios support Google Ads Dynamic Remarketing?
Yes, in the Pro version. The plugin sends the product identifiers and page types required to show personalized product ads on the Google Display Network. A connected Google Merchant Center feed is recommended.
Is Microsoft Ads purchase conversion tracking included in Free?
Yes. Microsoft Ads UET purchase conversions are included free.
Does Conversios track TikTok conversions for WooCommerce?
Yes. The free plugin sets up your TikTok Pixel automatically and tracks WooCommerce ecommerce events including purchase conversions, so orders are attributed to your TikTok Ads campaigns. TikTok Conversions API (CAPI) server-side tracking is available in Pro, and TikTok Catalog product feed sync is included free.
Why are events not firing in GA4 or Meta Events Manager?
Verify your IDs and labels first, then confirm events in GA4 DebugView or Meta Test Events. If you use caching or security plugins, whitelist Conversios scripts. Ensure orders reach the WooCommerce thank-you page and that consent is granted when using a CMP.
What should I do if conversions are not showing in Google Ads or Meta?
Confirm the Conversion ID and Label (Google Ads) or Pixel ID (Meta). Check for caching or script blockers and whitelist Conversios. Validate events in GA4 DebugView, Meta Test Events, and Microsoft UET Tag Helper.
Can I use my own Google Tag Manager (GTM) container?
Yes. You can use your own GTM container or the pre-configured options provided by Conversios.
Is Conversios compatible with Consent Mode v2?
Yes. Conversios supports Google Consent Mode v2 and works with popular CMPs to respect user choices under GDPR and CCPA. Note that Conversios does not include a consent banner — pair it with a CMP like CookieYes or Cookiebot.
Will the plugin slow down my site?
No. Conversios is performance-optimized and uses a lightweight implementation designed to minimize impact on load time.
Does Conversios work with High-Performance Order Storage (HPOS)?
Yes. Conversios is fully compatible with WooCommerce HPOS.
Can I sync product feeds to Google, Microsoft, Meta, or TikTok catalogs?
Yes. You can sync WooCommerce products to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog — all included free, with real-time updates.
Where can I view reports inside the plugin?
Go to Conversios → Analytics Reports. Tabs include General Reports (GA4, Free), Ecommerce Reports (GA4, Pro), Google Ads Reports (Pro), and Meta (Facebook) Reports (Pro).
Can I track logged-in users and guest users differently?
Yes. Conversios tracks both. Pro supports advanced mappings such as user ID and enhanced conversions where applicable and compliant.
Does Conversios track purchases from third-party payment gateways?
Yes, as long as the gateway returns customers to the WooCommerce thank-you page. Server-side tracking in Pro can help recover some offsite gateway cases.
What is Universal Commerce Protocol (UCP)?
Universal Commerce Protocol (UCP) allows WooCommerce products to be discovered and purchased within Google Gemini shopping experiences. Conversios enables this by syncing your catalog with Google Merchant Center and tracking Gemini-originated purchases via server-side tracking, so conversions report accurately in GA4 and connected ad platforms.
Is Universal Commerce Protocol (UCP) included in the free plugin?
No. UCP is available as part of the Conversios Server-Side Tracking (SST) Pro plan .
Do I need Google Merchant Center for UCP?
Yes. An approved Google Merchant Center account is required, as product data is synced through Merchant Center for Google Gemini shopping experiences.
What is Order Recovery Engine?
Order Recovery Engine is a Pro feature that recovers untracked conversions in Google Analytics, Google Ads, and Meta, closing reporting gaps between WooCommerce backend data and ad platform reports.
Can I customize which events are tracked?
Yes. You can enable or disable GA4, Ads, and Meta events in settings. Pro adds advanced controls and custom mappings.
Will server-side tracking work on Safari and iOS browsers?
Yes. Server-side tracking maintains measurement on Safari, iOS, and ad-blocked browsers by sending server events.
How can I ensure data privacy and comply with GDPR using Conversios?
Conversios integrates with popular CMPs such as CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot, and supports Consent Mode v2 to manage data collection based on consent.
What happens if my website has a caching plugin enabled?
Whitelist Conversios scripts and exclude key endpoints from caching to ensure events are sent correctly.
Where can I report a bug or request a new feature?
Open a support thread on WordPress.org or email info@conversios.io.
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