POWERFUL, YET INTUITIVE EMAIL MARKETING, NEWSLETTER, SMS MARKETING & AUTOMATION PLUGIN FOR WOOCOMMERCE Omnisend is an email & SMS marketing plugin for WooCommerce, used by more than 150,000 ecommerce brands worldwide. Build your email and SMS lists, send targeted campaigns, create automation workflo
Omnisend is an email & SMS marketing plugin for WooCommerce, used by more than 150,000 ecommerce brands worldwide. Build your email and SMS lists, send targeted campaigns, create automation workflows, and see what each one earned — all from within your WordPress dashboard. Built-in AI writes your copy and builds your segments on every plan, and with Omnisend MCP, your ChatGPT or Claude can do the same from a chat window. Free to start, no credit card needed.
Some of the features of Omnisend include:
🎉 All-in-one email & SMS marketing solution
Create and send email and SMS campaigns to targeted audiences, onboard new customers with sequential emails, and automate your marketing in a visual workflow builder. Automations are roughly 2% of all email sends but drive close to a third of email revenue, so the pre-built flows are the fastest thing to switch on. Once a campaign goes out, you get reports on open rate, click rate, and the sales that campaign generated. You can see who opened and who clicked, then segment further on that behavior.
📧📱 Email & SMS Campaigns
Build email & SMS campaigns in a drag-and-drop editor, with 250+ ecommerce templates to start from
Use dynamic content to personalize the experience for your customers
Import your store’s branding (logos, colors, and fonts) into your emails and popups automatically with Brand Assets AI
Send or schedule emails and SMS for a future date and time, and track your results in real time
Segment and target campaigns on behavior, demographics, purchase history, and more
Set up campaigns that trigger on customer behavior: welcome new subscribers, recover abandoned carts, upsell and cross-sell
Resend to non-openers with a fresh subject line using Campaign Booster
Test different subject lines, content, and designs to see what works best for your audience
Get detailed reporting on how many people opened, clicked, and converted from your emails
Build powerful automation workflows in a visual builder, no code needed
Automate everything from welcome emails to abandoned cart reminders and win-back campaigns
Trigger workflows on user actions like sign-up, form submission, purchase, or inactivity
Measure metrics at every step and find where you can do better
Combine email, SMS, and push notifications in a single workflow
Sync your email and SMS audiences with Facebook Custom Audiences and Google Ads
Create advanced journeys with split paths, delays, and conditional logic in one automation
Use dynamic content to show different product recommendations, pricing, and messaging to different segments
📱 SMS marketing
Set up automated SMS campaigns for order confirmations, shipping updates, and promotions, from $0.007 per message
Segment and target SMS on behavior, purchase history, and lifecycle stage
Use customizable opt-in forms to collect phone numbers and consent to send SMS messages
Stay compliant by default with frequency capping, localized quiet hours, and TCPA-friendly forms
📝 Integrated opt-in forms
Create popups, flyouts, embedded forms, and landing pages right from Omnisend
Describe the form you want and Forms AI Assistant builds the layout, copy, and design (paid plans)
Use forms as automation triggers, and segment contacts by which form they filled out
📊 Built-in analytics & dashboards
View your business insights from the Omnisend dashboard with graphs, charts, and data widgets
Track revenue attribution by campaign, automation, and channel, with 18 months of history on Pro
🤖 Omnisend AI — on every plan, free included
Generate email copy, subject lines, and preheaders in your brand’s voice
Get suggestions for grammar, tone, and style while you edit
Describe an audience in plain words and AI builds the segment for you
Recommend the right products for each shopper using browsing and purchase history
Adapt one campaign to different customer types — no need to create multiples
Group customers by recency, frequency, and spend with Customer Breakdown
Spot who’s about to churn and who your highest-value shoppers are
🧠 Omnisend MCP: connect ChatGPT or Claude
Connect Omnisend to ChatGPT or Claude, then manage it right from the chat you already use
Build segments and draft campaigns straight from the conversation
Ask how your campaigns performed, which automations earned the most, and why a number moved
🛒 Ecommerce integrations
Integrations: Omnisend works with 250+ ecommerce tools, including Gorgias, Yotpo, Zapier, and ShipStation
Real-time sync: Customer, order, and product data updates instantly, so your segments are never stale
Facebook and Google Ads sync: Send contact data over to build targeted lookalike audiences
Ecommerce reporting: See how much revenue you generated and what’s actually selling
✨ Even more features
Turn your website visitors into subscribers with website signup forms
Web push notifications to reach everyone online who opted in
Double opt-in for better list quality
Spot contacts going quiet and adjust your email and SMS before they’re gone
🔒 Fully GDPR ready
Omnisend is a self-hosted WordPress plugin. You own your data, and it’s protected with current security standards. Our plugin is fully GDPR compliant, so you can be confident your customers’ data is collected and used responsibly.
🎧 Free 24/7 support, in 6 languages
Live chat and email support on every plan, including free, in English, German, Italian, Spanish, French, and Simplified Chinese. From $400/month you also get a dedicated Account Expert. And there’s a Help Center for when you’d rather sort it out yourself.
🚀 Drive engagement with Omnisend
Omnisend is an email and SMS marketing automation plugin built for ecommerce from day one. Founded in 2014 as Soundest, it came from a simple observation: mid-sized merchants had the data to personalize, but not the affordable tools. From day one, we put ecommerce marketers at the center of every decision we’d make — and that hasn’t changed at all.
Join thousands of happy customers and start driving engagement with Omnisend today. Here’s what our customers are saying about us:
★★★★★
“Very great functionality that makes my WooCommerce business grow rapidly. The support is outstanding, and they always do their best to solve everything I need.”
★★★★★
“Omnisend is excellent for a very beginner. It’s so easy to use but if you do not understand something, customer service is always ready to help. There is a chat icon on every page, and they answer just some minutes after the question. I feel very encouraged even if is my very first experience with such a service.”
★★★★★
“I manage multiple stores with different providers, mostly were mailchimp, well after trying omnisend (especially with big data stores) I decided to switch multiple big stores (over 100k orders); the decision was easy to make as the sync process on mailchimp, it took a week! Here it took 3 hours! That is just the biggest leap for me as mailchimp would randomly disconnect the store or cancel automations without notice (multiple accounts). Using omnisend on almost 10 stores for 4 months and everything is great! The interface, automations and support are very good, I strongly recommend them for stores who need data statistics and segmentation (grouping) on their audience (lists), who need fast automations, great, reliable and fast support. P.S. Their API has responses and it’s pretty well documented, I’ve made a few implementations and everything looks great!”
★★★★★
“We have been using Omnisend for some time now and their interface is easy and intuitive and integrating with our other systems and apps has been seamless. If ever we have a question they are quick to answer and are always helpful. A big shout out to both Agustine and Stefan they are a credit to your team 🙂”
WPBeginner talks about us in this video:
Omnisend Email & SMS marketing reviews by other experts:
WooCommerce integration:
Omnisend installs as a WooCommerce plugin, so you can skip the third-party connector and the developer time that usually comes with it. Customer, order, and product data lands in your account in real time, which means you can segment contacts on purchase history, items bought, total spend, how recently they ordered, and send campaigns that match – abandoned cart reminders, post-purchase follow-ups, and replenishment. Product blocks pull live prices and stock from your catalog, so you’re never updating an email by hand.
Form integration:
Add Omnisend’s signup forms to your WordPress site with a few clicks and automatically add new subscribers to your Omnisend account. You can also segment your email marketing and SMS subscribers based on the form they filled out or the page they signed up from.
Great user experience:
The plugin has a clean interface that lets you create and manage email and SMS campaigns directly from your WordPress dashboard, with 24/7 live chat if you get stuck.
Ads integrations: Drive more traffic to your store with improved targeting and reporting.
Facebook Lead Ads
Facebook Custom Audiences
Google Ads Customer Match
Facebook Auto-Post Campaigns
Amazon Attribution
PageFly Landing Page Builder
Reelevant
GemPages
Quizell
Postcard Marketing Automation
Subscription integrations: Send targeted campaigns and trigger automated messages based on contact subscription status and activity.
Recharge
Owids
Glew.io
Govalo
Subscriptions by Loop
Getsitecontrol
Reviews integrations: Show your customers you care about them by following up on their reviews.
Judge.me
Yotpo Product Reviews
Loox Product Reviews & Photos
Stamped.io Reviews, Ratings & Loyalty
Growave ‑ Loyalty, Wishlist, Reviews
Junip – Product Reviews & UGC
Reviews and Customer Platform
Opinew Product Reviews
Reviews.io: Product Reviews
POWR
UGC Galleries
Fera
Vitals: All-in-One Marketing
Loyalty & Rewards integrations: Discover apps that’ll help you turn one-time customers into repeat customers.
Smile
Loyalty Lion
Happy Birthday Discount
Gameball
Stamped.io Review
See it in action
Screenshots & previews.
Reports AI and sales performance dashboard250+ ecommerce email templates in the campaign builderEmail & SMS marketing so good, it's boringOmnisend MCP — manage Omnisend from ChatGPT or ClaudeOmnisend AI does the boring work on every planPopups, forms, and landing pages that grow your listSell while you sleep with 20+ pre-built workflowsReports that show what's selling and what every dollar earnedAward-winning 24/7 human support, plus free 5-day migration
02 / Source details
Frequently asked questions.
Installation instructions
Here are a few simple steps to start selling more with Omnisend: 1. Create your Omnisend account here . Enjoy all features on our Free Plan 2. Download the Omnisend plugin 3. Install the Omnisend plugin and follow the instructions to set it up
What are the technical requirements for the plugin installation?
We give you stellar support and helpful advice anytime you need it. Check out our Knowledge Base , shoot us an email support@omnisend.com, or just write us a direct message on our platform. We’re available 24/7 for all users—both on Free and paid plans.
Where can I find Omnisend Terms?
Read Omnisend Terms of Use
Can I use Omnisend with ChatGPT or Claude?
Yes. Omnisend is in the ChatGPT plugins list and an official connector in Claude’s directory , so there’s no custom setup. Once connected, you can ask how campaigns performed, get segment suggestions, and create campaigns from the conversation. Any AI tool that supports MCP can connect using the Omnisend MCP server.
I’m switching from Mailchimp or Klaviyo. Do I have to move everything myself?
No. Give us access and our team rebuilds your lists, flows, and templates within five days, free. That includes your custom automations, not just the standard ones. Self-serve migration tools are there if you’d rather do it yourself.
How can I report security bugs?
You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team help validate, triage and handle any security vulnerabilities. Report a security vulnerability.
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