WooCommerce shows you revenue. Profitly shows you profit. Your WooCommerce reports tell you how much money came in. They do not tell you how much you actually kept after the cost of your products, payment gateway fees, and shipping. Most store owners are guessing at their real margins — and many dis
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 6.4 and PHP 7.4.
SourceWordPress plugins · Nov 5, 2026
01 / Source details
Aboutthistool.
WooCommerce shows you revenue. Profitly shows you profit.
Your WooCommerce reports tell you how much money came in. They do not tell you how much you actually kept after the cost of your products, payment gateway fees, and shipping. Most store owners are guessing at their real margins — and many discover too late that their “best-selling” product is barely breaking even.
Profitly fixes that. It captures the true cost behind every order and shows you real, per-order and per-product profit — right inside your WordPress admin. No spreadsheets, no exporting data to an external service, no monthly subscription. Your financial data stays on your own server.
What Profitly does
Cost of Goods (COGS) tracking — Enter your real cost per product and per variation in WooCommerce’s built-in Cost field, and bulk-import costs with WooCommerce’s product CSV importer.
Real profit per order — Revenue minus COGS, payment gateway fees, and shipping cost, calculated for every order.
Gross margin at a glance — See each product’s gross margin right in your Products list.
Profit reports — Today, last 7 days, and last 30 days, with revenue, net profit, order count, and average margin, plus period-over-period comparison.
Top & bottom products — Instantly see your 10 most profitable products and your 10 loss-making products.
Profit Target Planner — Enter the profit you want to make and see the revenue, orders, and daily pace needed to get there, based on your own historical margin.
Dashboard widget — A quick profit snapshot on your WordPress dashboard.
CSV export — Export your order-level profit data for the last 30 days.
The feature that sets Profitly apart: cost snapshotting
This is the detail that most profit plugins get wrong, and it matters more than anything else.
When an order is placed, Profitly snapshots the cost of goods onto that order . If your supplier raises prices next month and you update your product costs, your past profit reports do not change. Your history stays accurate. This is essential for trustworthy bookkeeping — a profit report you cannot trust is worse than no report at all.
Profitly uses precise decimal arithmetic for all monetary calculations — no floating-point rounding errors that quietly throw your numbers off. Every figure is calculated the way an accountant would expect.
Built for real shipping costs
WooCommerce records what your customer paid for shipping — that is revenue, not cost. Profitly lets you record what you actually pay to fulfill an order, so your profit reflects reality. Choose the model that fits your store:
Carrier estimate — Set an average shipping cost per shipping zone.
Customer-paid — Use the shipping amount the customer paid (for stores that pass shipping through at cost).
Included / not applicable — For digital products or stores where shipping is already in your product cost.
You can also override the shipping cost on any individual order.
Plan around the profit you want
The Profit Target Planner (Profitly → Profit Target) works backwards from a profit goal. Pick a planning period (this month, next month, this quarter, or a custom range) and a historical baseline (last 30 days, 90 days, or 12 months), enter your target profit, and Profitly shows the revenue and order count required — plus the daily pace, how that compares with your current trajectory, and how much less revenue you would need at a better margin.
It is a projection from your own Profitly data, not a full business forecast: it does not know about salaries, rent, software, taxes, or financing costs, and Profitly says so on the page.
Refunds handled correctly
When you refund an order, Profitly reduces revenue and the associated cost of goods — but it correctly keeps the payment gateway fee as a loss, because gateways typically don’t refund their fee. Your net profit reflects what really happened.
Works with modern WooCommerce
HPOS compatible — Fully supports WooCommerce High-Performance Order Storage from day one.
Blocks checkout compatible — Works with both the classic and block-based checkout.
Your data stays yours — Everything runs on your own site. Nothing is sent to an external server.
Who Profitly is for
Store owners who offer free or flat-rate shipping and suspect it’s eating their margin.
Sellers running discounts and campaigns who need to know the real profit impact.
Dropshippers and D2C brands tracking supplier costs against selling prices.
Anyone who has ever asked, “I’m making sales — so why isn’t there more money in the bank?”
External services
Profitly can send deactivation feedback to a server run by StandaloneTech ( https://telemetry.standalonetech.com ). Data is sent only when you click “Submit & Deactivate” in the popup shown when you deactivate Profitly. “Skip & Deactivate” and “Cancel” send nothing. Nothing is sent at any other time.
The feedback helps us see why people deactivate Profitly and which versions they use, so we can decide what to support and improve.
When you click “Submit & Deactivate”, this is sent:
the reason you selected
your optional comment (up to 500 characters). Please don’t include personal details in it.
the number of days Profitly was active
Profitly’s version, and your WordPress, PHP and WooCommerce versions
your site language (locale) and whether the site is a multisite
Profitly never sends your site address, admin email, user names, customers, orders, products, costs or profit figures, and it does not use a site ID.
As with any web request, the server can see the IP address of the server hosting your site. It is used only to rate-limit requests and is not stored; only a salted hash is kept, for up to an hour.
See the StandaloneTech privacy policy and terms and conditions .
See it in action
Screenshots & previews.
Profit reports dashboard — revenue, net profit, order count, and average margin, with period-over-period comparison.WooCommerce's Cost field on the product edit screen.Per-product gross margin column in the Products list.Per-order profit breakdown showing revenue, COGS, gateway fee, shipping cost, and net profit.Profit snapshot widget on the WordPress dashboard.Settings — gateway fees, shipping cost model, and general options.
02 / Source details
Gettingstarted.
Automatic installation
01Go to Plugins → Add New in your WordPress admin.
02Search for “Profitly”.
03Click Install Now , then Activate .
Manual installation
04Download the plugin ZIP file.
05Go to Plugins → Add New → Upload Plugin .
06Choose the ZIP file and click Install Now , then Activate .
After activation
07Make sure WooCommerce 10.0 or newer is installed and active (Profitly requires it).
08Go to WooCommerce → Settings → Advanced → Features and turn on Cost of Goods Sold .
09Open the new Profitly menu in your admin sidebar.
10Go to Profitly → Settings and enter your payment gateway fees and shipping costs.
11Add your costs in each product’s Cost field (on the product’s edit screen, or bulk-import with WooCommerce’s product CSV importer).
12Your profit reports will begin populating as new orders come in.
Note: Profit is calculated from the cost of goods recorded at the time an order is placed. For accurate reporting, add your product costs before you start selling.
03 / Source details
Frequently asked questions.
Does Profitly require WooCommerce?
Yes. Profitly is an extension for WooCommerce and will not function without it.
Will changing a product’s cost change my past profit reports?
No. Profitly snapshots each product’s cost onto the order at the moment it is placed. Updating a product’s cost later affects only future orders — your historical reports stay accurate.
Does my data get sent anywhere?
No. All calculations happen on your own server, and all data is stored in your own WordPress database. Profitly never sends your financial, order or customer data anywhere.
The only exception is optional feedback when you deactivate Profitly, sent only if you click “Submit & Deactivate”. See “External services” below for exactly what it sends.
Is Profitly compatible with High-Performance Order Storage (HPOS)?
Yes. Profitly is fully HPOS compatible.
How are payment gateway fees calculated?
You enter your gateway’s fee structure (a percentage, a fixed amount per transaction, or both) in Profitly → Settings . You choose whether the percentage applies to the order total, the subtotal plus shipping, or the product subtotal only. Profitly snapshots these values onto each order, so later fee changes don’t rewrite your history.
What’s the difference between the shipping the customer pays and the shipping cost in Profitly?
The amount your customer pays for shipping is revenue. The shipping cost in Profitly is what you pay to fulfill the order — the cost you owe your carrier. These are usually different numbers, and using the customer-paid amount as your cost would hide shipping losses. Profitly lets you record your real cost.
Does Profitly handle product variations?
Yes. You can set a cost for each variation in WooCommerce’s Cost field. A variation with no cost of its own inherits the parent product’s cost. WooCommerce’s additive option adds the variation’s cost on top of the parent’s instead.
I used Profitly before 1.0.4 — what happens to my costs?
They are copied automatically into WooCommerce’s Cost field once the Cost of Goods Sold feature is on. If a product already had a different WooCommerce cost, WooCommerce’s value is kept and Profitly lists those products for you to check.
Can I export my profit data?
Yes. You can export your order-level profit data for the last 30 days as a CSV file, which opens cleanly in Excel and Google Sheets.
Does Profitly work with multiple currencies?
Profitly reports each order in the currency it was placed in and does not convert between currencies. It’s designed for stores operating in a single base currency.
Will Profitly slow down my store?
No. Profit calculations for reports run in the admin area, not on your storefront, and reporting queries are optimized to handle large numbers of orders.
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