Instagram Feed Plugin for WordPress Spotlight embeds your Instagram feed anywhere on your WordPress site. Pick a layout, connect your Instagram account, and customize the design in a live preview, and your site will update itself every time you post to Instagram. It’s used on 60,000+ websites and ho
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 6.3 and PHP 7.1.
SourceWordPress plugins · Nov 5, 2026
01 / Source details
Aboutthistool.
Instagram Feed Plugin for WordPress
Spotlight embeds your Instagram feed anywhere on your WordPress site. Pick a layout, connect your Instagram account, and customize the design in a live preview, and your site will update itself every time you post to Instagram.
It’s used on 60,000+ websites and holds a 4.7-star rating from more than 170 reviews.
See All Template Designs | Get Spotlight Instagram Feeds PRO | Take the Interactive Tour
New: The unique Polaroid Sticker and Thumbnail Gallery templates are now available in Spotlight Essentials. See them on the demo page .
Free Features
The free version gives you everything you need to run a good-looking Instagram feed, and every feed picks up your theme’s fonts so it fits in with the rest of your site.
Connect unlimited Instagram accounts and create unlimited Instagram feeds
Combine posts from several Instagram accounts in a single feed
Show photos, videos, reels, and carousel (gallery) posts in your feed
Start from a pre-designed template or build your own design
20+ design options, including columns, number of posts and image ratio
Customize each feed per device for desktop, tablet and phone
Order posts by date, popularity or at random
A popup lightbox that shows photos at full size without sending visitors to Instagram
A feed header with your profile photo and bio
“Follow” and “Load more” buttons you can restyle and translate
Embed singular Instagram posts with Instagram oEmbed support
Add Instagram feeds using a block, shortcode, or widget
Agencies and freelancers: send clients the Spotlight Access Token Generator so they can give you access to their Instagram account without sharing their Instagram password.
Who Uses Spotlight
Spotlight works best for businesses whose Instagram already does a lot of the selling, and where a fresh feed on the website helps visitors decide to book, visit or buy.
Hotels, tours and holiday rentals: Show recent guest photos and destination shots on your booking pages, so people see what the experience actually looks like before they commit.
Restaurants, cafés and bars: Put today’s specials, new menu items, and events on your homepage without logging in to WordPress every time something changes.
Online shops: Link Instagram posts to the products in them and turn your feed into a shoppable gallery with Spotlight PRO and WooCommerce.
Photographers, artists and creatives: Use your Instagram as a portfolio that keeps itself up to date, with a lightbox that shows your work at full size.
Venues and event organizers: Use a hashtag feed with Spotlight PRO to pull in what attendees are posting, then hand-pick the posts you want to show.
Agencies: Connect as many client accounts as you need, create a separate feed for each site and manage everything from one screen.
Why Spotlight
Your site stays up to date on its own. Post to Instagram as you normally would and Spotlight adds the new posts to your website automatically.
It looks like part of your site. Feeds inherit your theme’s fonts, and you can adjust spacing, colors and layouts until the feed matches your design. If you know CSS, you can add your own styles to each feed.
It’s built with performance in mind. Spotlight downloads optimized thumbnails to your own server, caches your feeds and works alongside WP Rocket and LiteSpeed Cache. If Instagram has an outage, your feed keeps showing the last posts it imported.
It’s good for SEO. Feeds are part of your page HTML rather than sitting in an iframe, so search engines can crawl them, and every image gets alt text based on its Instagram caption.
It’s accessible. Visitors can navigate feeds, the lightbox, and the buttons with a keyboard, and screen readers get clear labels and alt text.
Works With Your Favorite Tools
Spotlight fits into the tools you already use.
Block editor: add the Spotlight Instagram Feed block to any post, page or template
Classic themes: use the Spotlight widget in any widget area
Elementor: a dedicated Spotlight widget in Essentials and above
Divi, Beaver Builder and other page builders: drop in the shortcode anywhere they accept one
WooCommerce: link Instagram posts to your products with Spotlight PRO
WP Rocket and LiteSpeed Cache: Spotlight works alongside both to keep your pages fast
Spotlight PRO
Spotlight PRO is our most popular premium plan, and it’s the one to look at if you want your feed to do more than display your own posts.
Everything in Essentials, including every premium template, customization option, and Instagram stories.
Hashtag feeds : Display public posts from across Instagram that use a hashtag, which is ideal for campaigns, events and user-generated content.
Tagged posts : Show the posts your customers have tagged you in.
Shoppable feeds : Link posts to WooCommerce products, pages or any URL.
Link in bio pages : Send your Instagram traffic to a page on your own site rather than a third-party link tool.
Moderation and filtering: Hand-pick the posts to show or hide, or filter them by caption keywords and hashtags.
The Essentials plan unlocks every layout and design option, including premium templates such as the new Polaroid Sticker , which frames each post like a polaroid photo stuck to a wall, and the Thumbnail Gallery , which shows one large featured post with a row of thumbnails to browse the rest. You can try both on the demo page . Essentials also plays videos and reels in the lightbox, and adds Instagram stories and a dedicated Elementor widget. The Agency plan adds Instagram and feed analytics, media management, and licenses for up to 20 sites.
All plans come with email support and a 30-day money-back guarantee. Compare the plans or try the premium demos .
What Users Say
Great extension, highly recommended “Not only is the plugin extremely easy to use with its sleek interface, but it’s also worth noting that the free version is generous compared to other extensions. […]” – @fairycookies
My new go-to for Instagram feeds “The key feature for me was the image lightbox popup, so your site visitor remains on the page and doesn’t jump over to Instagram to get distracted. I’m pleased to report that this feature works perfectly in the free version. […]” – @photomaldives
A plugin that just works, plain and simple “[…] this is a plugin I’ve been using for years to display Instagram photos on different WordPress websites. And the few times I’ve had an issue (usually on the Instagram API side), the support team has always responded quickly and kindly.” – @olimate
As Featured In
Kinsta: WordPress Instagram Plugins for Displaying Interactive Feeds
HubSpot: The Top Instagram Plugins for WordPress
Elegant Themes: Best WordPress Instagram Plugins
aThemes: Best WordPress Instagram Plugins
WPExplorer: How to Add Instagram Photos to WordPress
Elementor: Best Instagram Plugins for WordPress
WP Mayor: How to Import Instagram Photos to WordPress
Support
We support both the free and premium versions of Spotlight.
Documentation
Free support on the WordPress.org forum
Premium and pre-sales support by email
Disclaimer
Spotlight Social Photo Feed is a RebelCode product that uses the official Instagram (tm) API. It is not affiliated with or endorsed by Instagram, Facebook, or Meta.
See it in action
Screenshots & previews.
Display your Instagram feed on your WordPress website, updated automatically every time you post.Choose from free Instagram feed templates like Tall Grid, Squircle Grid, Gallery and Wave, or design your own.Customize your Instagram gallery’s columns, spacing, image ratio and hover details to match your brand.Responsive Instagram feeds that look great on desktop, tablet and mobile, with separate settings for each screen size.Accessible, SEO-friendly Instagram feeds with alt text generated automatically from each post’s caption.A popup lightbox lets visitors browse your Instagram photos without leaving your site, with a caption and comments sidebar in Essentials.[Essentials] Unlock every Instagram feed layout and template, including the new Polaroid Sticker and Thumbnail Gallery.[PRO] Display Instagram hashtag feeds and posts you’ve been tagged in.[PRO] Filter and moderate your Instagram feed by hashtag, caption keyword or hand-picked posts.
02 / Source details
Gettingstarted.
From your WordPress dashboard
01Go to Plugins > Add Plugin.
02Search for “Spotlight Social Photo Feed”.
03Click “Install Now”, then “Activate”.
04Go to the “Instagram Feeds” menu item to create your first feed.
By uploading the zip file
05Click the “Download” button on this page.
06Go to Plugins > Add Plugin > Upload Plugin and upload the zip file.
07Activate the plugin.
08Go to the “Instagram Feeds” menu item to create your first feed.
Step 1: Choose a layout
Every new feed starts with a choice of layout. Pick the one closest to what you want, since you can change every detail later. You can also import a feed you’ve exported from another site at this step.
Step 2: Connect your Instagram account
If you haven’t connected an account yet, Spotlight walks you through it next. You’ll need an Instagram Business or Creator account, which is free to switch to in the Instagram app. You can connect as many accounts as you like and manage them from the Accounts settings page. See the guide to connecting accounts for more detail.
Step 3: Customize your feed
Adjust the design in the live preview and switch between desktop, tablet and phone to fine-tune each one.
Step 4: Embed your feed
Add your feed anywhere on your site using one of these methods:
09Block : “Spotlight Instagram Feed”
10Widget : “Spotlight Instagram Feed Widget”
11Shortcode : [instagram feed=”456″], replacing 456 with your feed’s ID
03 / Source details
Frequently asked questions.
What kind of Instagram account do I need?
You need an Instagram Business or Creator account. Instagram no longer lets third-party apps display posts from personal accounts, so if yours is a personal account you’ll need to switch it first. Switching is free and only takes a minute in the Instagram app’s settings, and it doesn’t affect your followers or your existing posts. If you’re not sure which one to pick, our guide to Instagram Creator vs Business accounts compares the two.
How do I add an Instagram feed to WordPress?
Install and activate Spotlight, go to “Instagram Feeds”, choose a layout and connect your account. Once you’re happy with the design, add the feed to any page using the Spotlight block, the widget, or the shortcode. The steps under Installation cover this in more detail.
Can I show posts from multiple Instagram accounts in one feed?
Yes. Connect each account you want to use, then select them all in the feed editor. Spotlight combines their posts into one feed.
How many accounts and feeds can I create?
There’s no limit. You can connect as many accounts as you have legitimate access to and create as many feeds as you need, and you can show several different feeds on the same page.
Can visitors watch Instagram videos and reels on my site?
Yes, with Spotlight Essentials or above. Free feeds include your video and reel posts, and the free lightbox shows photos at full size. Upgrading to Essentials lets visitors play videos and reels in the lightbox without leaving your site. Spotlight PRO also adds a sidebar to the lightbox with the caption, likes, comments, and date.
Can I display an Instagram hashtag feed?
Yes, with Spotlight PRO . You can show public posts from across Instagram that use a hashtag, or filter your own feed to show or hide posts with certain hashtags. Our step-by-step guide shows how to embed an Instagram hashtag feed in WordPress .
Can I hide specific posts from my feed?
Yes. Spotlight PRO’s moderation tool lets you click through your posts and choose which ones to show or hide, and you can also filter by keywords in captions. See the moderation and filtering options .
Can I make my Instagram feed shoppable?
Yes. With Spotlight PRO you can link each post to a WooCommerce product, a page or any URL, so visitors can go straight from a photo to the product in it. Our walkthrough shows how to create shoppable posts in WordPress from start to finish.
Can I embed a single Instagram post?
Yes. Spotlight adds Instagram oEmbed support to WordPress for free, so you can embed individual posts as well as full feeds. Meta has changed how Instagram embeds work in 2026, and our article on Instagram embeds in WordPress explains what that means for your site.
Will Spotlight slow down my website?
No, Spotlight loads feeds without iframes, stores optimized thumbnails on your own server rather than pulling every image from Instagram, caches feed data, and works alongside WP Rocket and LiteSpeed Cache to provide the best performance possible.
How often does my feed update, and what happens if Instagram goes down?
Spotlight checks Instagram for new posts on a regular schedule and updates your feeds in the background. Because posts and thumbnails are stored on your site, your feed keeps working even if Instagram is having problems.
Why isn’t my Instagram feed showing?
It usually comes down to the account connection (including personal accounts that need switching to Business or Creator), a caching or optimization plugin interfering with the feed, or WordPress’s scheduled tasks not running. Our troubleshooting guide covers 7 fixes for an Instagram feed not showing in WordPress , and you can always ask us on the support forum.
How do I connect a client’s account without their password?
Send your client the Access Token Generator . They sign in to Instagram themselves and send you the access token, which you can paste straight into Spotlight. To see the token for an account that’s already connected, go to Instagram Feeds > Settings > Accounts, click the account’s username and enter your WordPress password.
Will Spotlight work with my theme and page builder?
Yes. Feeds use your theme’s fonts by default, and the Spotlight block, widget and shortcode work with the block editor, classic themes and most page builders. Spotlight Essentials and above add a dedicated Elementor widget, and our guide shows two ways to add an Instagram feed to Elementor .
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