WConvert is a popup builder and optin form plugin for WordPress. Collect email addresses, phone numbers and enquiries with popups and inline forms that look like they belong on your site. Tell WConvert what you want, such as more newsletter subscribers, more enquiries or more downloads of your guide
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 6.8 and PHP 8.1.
SourceWordPress plugins · Nov 8, 2026
01 / Source details
Aboutthistool.
WConvert is a popup builder and optin form plugin for WordPress. Collect email addresses, phone numbers and enquiries with popups and inline forms that look like they belong on your site.
Tell WConvert what you want, such as more newsletter subscribers, more enquiries or more downloads of your guide. It hands you a ready-made campaign with the words, fields and timing already filled in. Change anything you like, then publish. It’s a head start, not a blank canvas.
No account to create. No limit on views or leads. Your leads stay in your own WordPress database.
Website · Documentation · Design library · WConvert Pro
Why WConvert?
Start from a goal, not a blank canvas. Pick what you want to achieve and get a working campaign, words included, in a few clicks.
Forms are built in. Email, phone and enquiry fields, consent checkboxes and multistep signups come with the plugin. You don’t need a separate form plugin.
No caps. Free has no limit on campaign views, signups or leads, and there is no monthly plan to outgrow.
Your leads stay on your site. Every submission is saved in your WordPress database, with CSV export. WConvert never sends your leads to us.
Light on your pages. With no campaign published, WConvert adds nothing to your pages. With one published, it loads a single plain-JavaScript file of about 17 KB, compressed, with no jQuery.
Polite to your visitors. Built-in frequency limits stop a popup from showing again and again, and can stop all campaigns once someone signs up.
Privacy built in. WConvert uses no visitor tracking IDs and stores no IP addresses. It records the exact consent wording each visitor saw.
How WConvert compares
OptinMonster is a hosted service. You build campaigns in its app, you need an OptinMonster account, and every plan comes with a monthly allowance of campaign views. WConvert runs entirely inside WordPress. It needs no account, and neither Free nor Pro has a view limit.
Popup Maker is a well-loved popup plugin that leaves forms to other plugins. For phone fields, enquiry forms or multistep signups, you add a separate form plugin. WConvert builds those in, along with a lead log and CSV export.
Checked October 2026. Other products change, so see their own sites for current details. Full comparisons are at wconvert.io/compare .
Start from a goal
Choose what you want to achieve, and WConvert suggests ready-made setups that do it:
Grow my email list. Collect email addresses for your newsletter with an email popup or signup form.
Grow my SMS list. Collect phone numbers for text messages, with a proper international phone field.
Collect enquiries. Get quote requests, bookings and questions, along with contact details.
Deliver a lead magnet. Email a guide, checklist or PDF download automatically when someone signs up.
Promote an offer or content. Send visitors to a sale, a coupon, a page or a post.
Every setup comes with copy written for that goal. You fill in your own brand and details.
Popups and inline forms
Popups that open on top of the page and match any theme.
Inline forms inside your posts and pages. Add the WConvert campaign block, or paste a shortcode into any page builder, widget or theme file.
Multistep signups. Ask for an email first, then a phone number or a question on the next step.
Mobile-friendly. Every design works on phones as well as on desktop, and you can preview both before you publish.
270+ ready-made designs
More than 270 designs, over 150 of them free, cover newsletters, coupons, lead magnets, enquiries, bookings and announcements. Pictures and fonts are served from your own site, so a design loads nothing from other sites on your visitors’ pages, unless you turn on Google Fonts.
More than 50 designs ship inside the plugin and work offline from day one.
The rest come from the online WConvert library , which you can turn off in Settings. Add a design with a click, and it then works offline like the rest. Some designs need WConvert Pro.
Click any part of a design to change it : words, colours, fields and buttons, right beside a live preview.
Move designs between sites. Export a design to a file and import it on another site.
Show it to the right people, at the right time
When it opens: as the page loads, after a few seconds, after the visitor scrolls, or when they stop moving for a while.
Where it shows: every page, or only the posts, pages, categories or addresses you pick, or everywhere except those.
Who sees it: everyone, logged-in visitors, guests, or particular user roles such as customers or members.
Phones or desktop only , and opening hours , so it shows only during the times you choose.
Start and end dates , so a sale campaign switches itself off on time.
Don’t annoy anyone: limit how often each visitor sees a campaign, and set one rule for the whole site, for example “nothing more once they sign up”.
Find out why a popup didn’t show: add ?wconvert-inspect=1 to any page address while logged in as an admin, and WConvert tells you which rule held it back.
See what works
One screen for what WConvert brought to your site : leads captured, clicks and times shown.
Results by goal and by campaign , with a chart of each day.
Compare with the previous period to see if you’re growing.
Monthly targets , for example 100 new subscribers this month.
Everything is counted on your own site. There is no tracking service and no visitor ID.
Your leads, in one place
Every submission in a lead log , with search, filters and CSV export.
Send email signups to MailPoet if you use it. Mailchimp, Brevo and webhooks for Zapier and Make come with Pro.
Lead magnet delivery: email a download link automatically, with no extra service.
Privacy and GDPR tools
The consent each visitor gave is saved with their submission, using the exact words they saw on the form.
WordPress’s own personal-data export and erasure tools find and remove a person’s submissions.
A retention period you choose , after which old submissions are deleted.
Suggested text for your privacy policy , added to WordPress’s privacy policy guide.
No IP addresses stored, and no visitor tracking. Nothing is loaded from other sites unless you turn it on.
These tools help you meet GDPR and similar laws. How you use them on your site is up to you.
Spam protection
Hidden-field checks and submission limits are built in and on by default. For extra protection, turn on Cloudflare Turnstile, Google reCAPTCHA or hCaptcha with your own keys.
Build campaigns with your AI app
WConvert works with AI apps such as Claude, ChatGPT and Cursor through the WordPress Abilities API and MCP. Ask “make me a newsletter popup for my blog posts” or “how did my campaigns do last month?”, and your AI app can find designs, draft campaigns and read results.
Publishing is off for AI apps by default. Drafts wait for you to check them, until you allow more. Requires WordPress 6.9 or later. Guide: Connect an AI agent .
WConvert Pro
WConvert Free is complete on its own. It is not a trial, and it never expires. When you want more, the separate WConvert Pro plugin adds:
More formats: floating bars, slide-ins, fullscreen popups, click-to-open popups and content locks that reveal the rest of a post after signup
Automatic placement of inline forms inside your posts
More triggers: exit-intent popups, scroll-up and on-click
More targeting: where visitors came from, page address parameters and ad blockers
Quizzes with questions, branching paths and personalised results
A/B testing to compare versions of a campaign
WooCommerce: cart recovery campaigns, product recommendations and quiz-based product picks
Integrations: Mailchimp, Brevo, Mailtrap, and webhooks for Zapier, Make and n8n
Analytics events for Google Analytics 4, Google Tag Manager and Plausible
Advanced spam filters
Every Pro plan includes every Pro feature; plans differ only in how many sites they cover. See WConvert Pro plans .
Who makes WConvert
WConvert is made by VeronaLabs, the team behind WP Statistics and WSMS, building WordPress plugins since 2010.
Guides and support
Step-by-step guides for every feature are at wconvert.io/docs , starting with Create your first campaign . Short videos are at wconvert.io/docs/videos . Inside WordPress, open WConvert → Help .
Questions about the free plugin are welcome in the support forum here. For anything else, contact our team .
Source code
The admin screens, the visitor-facing loader and the editor block are built with React, TypeScript and Vite. The compiled files in public/ are generated from the readable sources in the resources/ folder of the plugin’s GitHub repository , which also holds the build tools:
public/loader/ and public/inspector/ come from resources/loader/src
public/admin/ comes from resources/admin/src
public/blocks/ comes from resources/blocks/inline-optin/src
public/phone/ comes from resources/phone/src
public/protection/ comes from resources/protection/src
To rebuild them, run npm ci && npm run build:free in a clone of the repository, using Node.js 22.
The open-source libraries and fonts in the plugin, and their licences, are listed in third-party-licenses.txt .
External services
WConvert needs no account. The online design library is on by default and is contacted only from the admin screens. The other services stay off unless an administrator turns them on.
WConvert design library (templates.wconvert.io). Supplies the designs that don’t ship inside the plugin. It is contacted when an administrator opens the design picker or follows a link to a design, checks for new designs at most twice a day, and is never contacted on your site’s pages. Your server fetches design data, words and images. Free sends no licence key, site address, campaign, lead or visitor data, so the service sees only your server’s IP address, plus your browser’s when it loads design thumbnails. Downloads are counted per design. WConvert Pro also sends its licence key and your site’s domain when you add a Pro design, and the service asks the WConvert licence server (Nexus, at https://my.wconvert.io) to issue a five-minute
See it in action
Screenshots & previews.
Forms that feel like your site. A Daybreak newsletter invitation and a Studio Notes design enquiry show two complete, real WConvert forms with meaningful fictional content.Goal-first setup for email signups, phone numbers, enquiries, lead magnets and offers. Suggested designs, copy and settings give you a useful starting point.The visual form builder. Edit words, fields and styling while seeing the form beside you.Display rules for thoughtful timing. This example targets blog posts after 50% scroll, limits repeat displays to once every seven days, and stops after signup.Leads and enquiries in WordPress. Review submitted details, the source campaign and the visitor's message, then export when needed. Fictional demo records shown.A lead record with answers, source page and consent history. See the exact wording agreed to and when it was recorded; this is not a current subscription status. Fictional contact shown.Campaign analytics with submissions, views and daily trends for October 7–20, 2026. The demo records 189 submissions from 2,520 views, a 7.5% submission rate. These are fictional form submissions, not confirmed email subscribers.
02 / Source details
Gettingstarted.
01In your WordPress admin, go to Plugins → Add New , search for WConvert , and click Install Now , then Activate .
02Open WConvert in the admin menu and click Create campaign .
03Pick a goal, choose a ready-made setup, change anything you like, and publish.
Guide: Create your first campaign .
WConvert Pro: install it alongside the free plugin. Pro adds to WConvert and does not replace it.
Multisite: activate WConvert on each site on its own. Network activation is not supported and is refused with a message.
03 / Source details
Frequently asked questions.
Is WConvert really free? Is it a trial?
Yes, it’s free, and no, it isn’t a trial. The free plugin is complete on its own and never expires. It has no limit on campaigns’ views, signups or leads, and no account to create. WConvert Pro is an optional add-on for more formats, triggers and integrations.
Do I need an account or another service?
No. Everything works inside WordPress, with nothing else installed. MailPoet is used only if you already have it. The online design library loads when you open the design picker and can be turned off in Settings; see External services.
How is WConvert different from OptinMonster or Popup Maker?
OptinMonster is a hosted service that needs an account and limits campaign views by plan. WConvert runs inside WordPress, with no account and no view limits. Popup Maker relies on a separate form plugin for phone, enquiry and multistep forms. WConvert builds them in, with a lead log. See the full comparisons .
How do I put a form inside a post?
In the block editor, add the WConvert campaign block and pick your campaign by name. Not using the block editor? The block shows a shortcode you can paste anywhere, such as a page builder, a widget or a theme file:
[wconvert_optin id="YOUR_CAMPAIGN_ID"]
Popups don’t need this. They show on the pages you choose by themselves. Guide: Add an inline campaign with a block or shortcode .
Does it work with my theme or page builder?
Popups are added by WConvert itself, so they appear on top of any theme. For inline forms, page builders such as Elementor, Divi and Beaver Builder take the shortcode in their shortcode element. In the block editor and block themes, use the WConvert campaign block.
Can I show a popup when someone is about to leave (exit intent)?
Exit-intent and scroll-up triggers are part of WConvert Pro. In the free plugin you can open a campaign after a delay, after scrolling, or when the visitor stops moving for a while. That last option often reaches the same people. Guide: Exit-intent and scroll-up triggers .
How do I stop a popup from showing again and again?
Each campaign has its own limits, for example once per visit, or never again after someone signs up. Under Settings you can also set a limit for the whole site, so visitors never see too many campaigns. Guide: Limit how often visitors see campaigns .
Can I show a popup only on some pages?
Yes. Pick the posts, pages, categories or page addresses where it should show, or where it should not. Guide: Show a campaign on selected pages .
Can I collect phone numbers for SMS marketing?
Yes. Add a phone field to any form. It formats international numbers and checks them as visitors type. The numbers are kept in your lead log, and you can export them to CSV for your SMS service. With WConvert Pro, a webhook can send them to your SMS service as each person signs up.
How do I send signups to Mailchimp, MailPoet or my CRM?
MailPoet connects in the free plugin. Mailchimp, Brevo and Mailtrap connect with WConvert Pro, and so do webhooks, which reach Zapier, Make, n8n and most CRMs. Every signup is also saved in your lead log. Guide: Choose where submissions go .
How do I give away a PDF, guide or checklist?
Pick the Deliver a lead magnet goal. WConvert emails a download link to each person who signs up, using your site’s own email. No extra service is needed.
Will it slow down my site?
If no campaign is published, WConvert adds nothing to your pages. When one is, it loads a small plain-JavaScript file of about 17 KB, compressed, with no jQuery. Forms with a phone field add a small helper for phone numbers. Nothing is loaded from other sites unless you turn on a bot-verification service or remote fonts.
Is it GDPR friendly? Does it store IP addresses or track visitors?
WConvert gives you the tools: it saves the consent wording each visitor saw, works with WordPress’s personal-data export and erasure, deletes old submissions after a period you choose, and suggests privacy policy text.
It uses no visitor ID and does no tracking across pages; results are daily totals for each campaign. To slow down spam, a scrambled, one-way code made from the visitor’s network address is kept for a few minutes. The address itself is never saved. Guide: What WConvert stores, sends and counts .
Does it work with WooCommerce?
Yes. The free plugin can show campaigns on shop, product and category pages, for example a first-order coupon for new customers. WConvert Pro adds cart recovery campaigns, product recommendations and quizzes that suggest products.
My popup isn’t showing. What do I check?
Open the page while logged in as an admin and add ?wconvert-inspect=1 to its address. WConvert lists every rule and shows which one held the campaign back. A caching plugin may also need its cache cleared after you publish. Guide: Popup not showing .
Where do my leads go?
Into your own WordPress database, and also to MailPoet or a Pro integration if you set one up. WConvert never sends your leads to us or to anyone else.
How do I delete someone’s data?
Use WordPress’s own tools under Tools → Erase Personal Data . They delete that person’s submissions. To remove a phone number only, search for it in WConvert → Leads and delete the matching submissions there. Copies in other services, in downloaded files and in backups need removing there too.
Under WConvert → Settings → Data & privacy you can see where visitor data goes and set how long submissions are kept. Guide: Erase someone’s personal data .
What happens if I delete the plugin?
Deactivating changes nothing, and everything is still there when you turn it back on. Deleting the plugin removes all of its data, including your leads, and this cannot be undone. Export your leads to CSV from WConvert → Leads first if you want to keep them. Guide: Deactivate or uninstall WConvert .
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