If you’re looking for a WooCommerce funnel builder to increase average order value and boost conversions, WPFunnels gives you full control over your checkout flow. Design custom WooCommerce checkout pages, customize thank you pages, and add revenue-boosting offers without touching code. With WPFunne
PricingFree downloadThe WordPress.org download is free. Pro versions, add-ons or external services may cost extra.
CompatibilityRequires WordPress 6.1 and PHP 7.4.
SourceWordPress plugins · Nov 15, 2026
01 / Source details
Aboutthistool.
If you’re looking for a WooCommerce funnel builder to increase average order value and boost conversions, WPFunnels gives you full control over your checkout flow. Design custom WooCommerce checkout pages, customize thank you pages, and add revenue-boosting offers without touching code.
With WPFunnels, you can:
✅ Create complete WooCommerce sales funnels ✅ Build custom WooCommerce checkout pages ✅ Add one-click upsell and downsell offer ✅ Add WooCommerce order bumps to any product ✅ Design high-converting funnel flows visually
Unlike generic funnel tools, WPFunnels is built specifically for WooCommerce, ensuring seamless integration with your products, payments, and checkout experience.
Key Solutions You Get To Grow WooCommerce Revenue
Complete WooCommerce Funnel Builder Create lead funnels, product funnels, and revenue-focused WooCommerce sales funnels visually inside WordPress.
One-Click Upsells & Downsells Increase the average order value instantly.
WooCommerce Order Bumps Add checkout offers to maximize revenue per transaction.
You can learn more details about these in the next section.
Celebrating the 5th Anniversary of WPFunnels! 🎉 👉 Enjoy 50% OFF on WPFunnels Pro!
Documentation | Video Tutorials | Join our Facebook Community
As A WooCommerce Store Owner, Here’s Why You Need WPFunnels
Most WooCommerce stores are suffering from low profit margins and high acquisition costs. (Can you relate?)
And no, it’s not due to a lack of traffic or low no. of orders. Rather, they are leaving a significant amount of revenue on the table without even realizing it.
Why? It’s because they never focus on a key revenue growth lever – the Average Order Value (AOV).
You see, it is actually possible to earn 20-30% more from every buyer just by introducing relevant order bumps and upsell offers to your checkout flow.
Let’s do the math:
For a $50 order with a total cost of $35 (COGs + shipping + Acquisition Cost/CAC), you make $15 in profit.
Now, imagine order bumps and upsells pushed that order to $65. Your costs may grow to $45, since only COGs and shipping go up — the CAC stays the same, because you’ve already paid to acquire the customer.
Even so, you will have made $20 in profits (a 25% hike)!
That’s why increasing AOV is one of the most powerful ways to improve profitability.
The default WooCommerce checkout is rigid and limiting
If you are using the default WooCommerce setup, chances are, you are missing out on that extra revenue!
That’s because the usual checkout process… * can be distracting or overwhelming for many, leading to cart abandonment. * doesn’t allow you to make any relevant offers that could meaningfully increase revenue per order.
That’s Exactly What WPFunnels Will Help You Fix
WPFunnels was built to be the go-to WooCommerce funnel builder that comes with a complete toolkit to help you take control of the checkout experience, from designing a custom WooCommerce checkout page to setting up one-click upsells and order bumps that convert.
Whether you run a product store, a subscription service, or sell digital goods, you can significantly increase your average order value — more revenue from the same buyers, without additional costs, developers, or expensive SaaS tools.
Getting Started Is Simple
01Plan your WooCommerce funnel on a visual canvas.
02Get started with a quick funnel template that suits you.
03Set up an optimized checkout page to replace your default checkout page.
04Add order bumps and upsell offers to your checkout flow.
05Launch and watch your AOV grow.
**In the free plugin, you can add 1 order bump and 1 one-click upsell offer after checkout in each funnel.
The entire process is visual, no-code, and manageable from your WordPress dashboard, taking less than 10 minutes to set up.
Watch how Darrel Wilson used WPFunnels to create sales funnels:
Curated Solutions To Turn Your WooCommerce Store Into A Revenue Engine
Every feature in WPFunnels is built to help you grow your revenue and reduce technical overwhelm.
👉 Complete WooCommerce Funnel Builder
With WPFunnels, you get to plan the whole checkout flow for your buyers on a visual canvas.
You can even plan exclusive funnels for specific products, starting from the landing page to checkout to post-purchase offers.
Easily replace your store’s default checkout with a proven layout.
Get well-designed templates to create funnels in minutes.
Define conditional storewide checkout flows with custom offers.
Add order bumps and one-click upsells relevant to the checkout flow.
Create product funnels, lead funnels, and revenue-focused WooCommerce sales funnels without any coding.
Every step of the funnel is connected, trackable, and fully customizable.
You plan the entire buyer journey visually: add funnel steps, define conditional flows, and manage everything from one place. It’s one of the most intuitive WooCommerce funnel builders out there.
🌟 Conditional WooCommerce Funnels (Pro) 🌟
One unique feature you will get with WPFunnels Pro is the ability to make conditional offers based on the products in the buyer’s cart.
Define curated funnels for specific conditions, such as product category, cart total, specific items, etc., and add dynamic upsell offers and relevant order bumps that feel more personalized.
When a customer meets the conditions, they automatically enter this custom funnel, leading to more offer acceptance and higher AOV.
It gives you more control, while it makes every buyer feel special.
Learn More About WPFunnels’ Conditional WooCommerce Funnels
👉 Custom WooCommerce Checkout Builder
The default WooCommerce checkout page is functional, but it’s not entirely optimized the way you want it to be.
WPFunnels lets you create a fully customized storewide checkout flow to replace your default WooCommerce checkout.
You can design the checkout page, use one of the proven checkout form layouts, and edit the checkout fields, so that your checkout process has lower friction and encourages higher purchase completion.
You get full design control without touching a line of code:
Single-column and two-column checkout layouts
Modern simple checkout layouts like Shopify
Two-step and multi-step checkout options (Pro)
Distraction-free express checkout (Pro)
Built-in checkout field editor with drag-and-drop (Pro)
Custom typography and design styling
In a sense, you can consider WPFunnels a WooCommerce checkout builder that’s built with conversion in mind so that every element of the page works toward getting customers to complete their purchase.
Learn More About WooCommerce Checkout Customization With WPFunnels.
While you already get exclusive checkout optimization tools, WPFunnels Pro includes a unique add-on, Checkoutify. It is a modern WooCommerce checkout customizer that gives you deep control over your checkout form design and layout.
If you want to go beyond the initial checkout customization options, you may use Checkoutify for advanced control.
Drag-and-drop field editor
Full design and layout customization
Multi-step checkout forms
Custom order bump placements
Gutenberg block and Elementor widget support
Learn more about Checkoutify
👉 One-Click Upsells & Downsells for WooCommerce
One of the most effective ways to increase revenue per customer is to make a compelling offer right after checkout, when buyer intent is at its peak.
With WPFunnels, you can easily make one-click upsell and downsell offers after checkout, which doesn’t interrupt the basic checkout process.
Once a customer completes their purchase, you present a relevant upsell offer, which buyers can accept with one click (no need to re-enter payment details). It’s a proven strategy for increasing average order value without adding friction. (We used it ourselves and earned 14% additional revenue at a recent launch campaign).
Post-purchase one-click upsell offers
Conditional offers based on what the customer purchased (Pro)
Exclusive funnel-only discounts
Support for major payment gateways, including Stripe, PayPal, and Mollie
Post-purchase upsell support for any payment gateway, including Razorpay, MBWay, Mercado Pago, and more (Pro)
Learn More About Using WooCommerce One Click Upsell Offers
👉 WooCommerce Order Bumps
An order bump is a quick offer you make right on the checkout page, which customers can add to the cart with a single click. Since the buyer is in a paying mood, if the offered product is relevant to the cart and the cost is not too much, many buyers will accept it.
If used correctly, it can noticeably increase your revenue per transaction without extra effort.
With WPFunnels, you can add and customize order bumps for your custom WooCommerce checkout page or any product funnel.
Place a single order bump (free) or multiple order bumps (Pro)
Choose anywhere on the checkout form.
Up to 13 order bump layouts.
Exclusive discounts on the bump offer
Custom offer title, description, and pre-built layouts
Dynamic order bumps based on products in cart (Pro)
Learn More About Using WooCommerce Order Bumps
👉 Pre-Made Funnel Templates for WooCommerce Stores
Apart from helping you increase AOV, we want to make sure you get to scale through minimal effort.
So, with WPFunnels, you don’t need to worry about building a funnel from scratch. You can choose from several niche-specific, pre-made funnel templates, so you can launch a complete WooCommerce sales funnel in minutes.
Each template is fully customizable and comes with dedicated widgets for Gutenberg, Elementor, Divi, Bricks, and Oxygen Builder.
Whether you’re selling physical products, digital downloads, courses, or subscriptions, there’s a template built for your use case.
Check Out WPFunnels’ Exclusive Funnel Templates
👉 Free Lead Generation Funnels
For long-term growth, you must invest in lead generation to get maximum results via email marketing (the most powerful marketing channel for any business today).
So, WPFunnels, besides being a WooCommerce upsell plugin and sal
See it in action
Screenshots & previews.
Store Checkout to Replace Default WooCommerce CheckoutCreate Funnel With Pre-Built Template In A Few ClicksIncrease AOV With Quick Order Bump Offers During CheckoutMake One-click Upsell Offers To Earn MoreFull Customer Buyer Journey With Higher AOVSet Up Conditional OffersRun A/B Testing To Find Out What Works BestThe Visual Funnel Canvas
02 / Source details
Gettingstarted.
01Upload the WP Funnels to the /wp-content/plugins/ directory
02Activate the plugin through the ‘Plugins’ menu in WordPress
03Follow the setup wizard to configure the plugin for use
03 / Source details
Frequently asked questions.
1. What makes WPFunnels different from other WooCommerce funnel plugins?
WPFunnels is a WooCommerce funnel builder that lets you visually design the entire customer journey.
You may improve the overall checkout experience of buyers when they are ready to check out (with custom checkout pages, personalized order bumps, and one-click upsells)
Or, you may create dedicated sales funnels for specific products along with their own custom landing, checkout, and offer pages.
Unlike most WooCommerce plugins that only focus on one feature (such as upsells or checkout customization), WPFunnels gives you a complete toolkit to increase your store’s average order value.
With WPFunnels, you can: • Set up a storewide checkout that applies across your entire store • Build dedicated funnels for specific products • Plan funnel flows on a visual canvas • Create an optimized WooCommerce checkout page • Add WooCommerce order bumps on the checkout page • Create WooCommerce one-click upsell and downsell offers after checkout (free plan includes 1 upsell; unlimited upsells and downsells in Pro) • Set conditional offers based on what’s in the buyer’s cart (Pro) • Track funnel performance with analytics (Pro) • Run A/B tests on funnel steps (Pro) • Integrate with payment gateways and automation tools
Everything is managed from one place inside your WordPress dashboard.
2. Why should I focus on increasing Average Order Value and not Traffic?
If you have moderate traction (at least 500 traffic per month and a 1-2% conversion rate), then you can easily increase your revenue by 20-30% simply by focusing on AOV.
Sure, you could invest in getting more traffic or working on CRO. But if all the buyers do is place a single order, then you will still be stuck with stagnant profit margins because your acquisition costs will increase.
Hence, if you focus on AOV, you will have the chance to ensure you earn more than usual from every buyer without having to spend extra on acquisition costs.
3. What is a WooCommerce sales funnel?
WooCommerce sales funnel is a structured buying journey designed to convert visitors into buyers and increase the value of each order.
Instead of sending customers straight to a basic checkout page, a funnel guides them through optimized steps that increase conversions and revenue.
With WPFunnels, you can set this up in two ways:
01Storewide checkout Replace the default WooCommerce checkout with a frictionless one, add order bumps and one-click upsells based on products in the cart, and let customers feel they are shopping from the store like usual, while you earn more from every order.
02Dedicated funnels Create a custom journey (landing page, checkout with order bump, one-click upsell page, thank you page) for a specific product to run dedicated campaigns around it.
In both cases, you have the tools needed to increase average order value (using order bumps and post-purchase upsells), and increase conversions (using custom discounts, frictionless checkout, personalized offers based on conditions, etc.).
Overall, you can earn more without focusing heavily on increasing traffic.
4. Why should I use a WooCommerce funnel builder plugin?
Most WooCommerce stores rely on the default checkout flow. This limits your ability to increase revenue without heavily investing in paid acquisition or traffic.
A WooCommerce funnel builder helps you optimize this process by allowing you to: • Customize the checkout experience storewide • Add order bump offers during checkout • Show one-click upsell offers after checkout • Set conditional offers based on the buyer’s cart (Pro) • Design a complete funnel flow for your products when you need one
This allows you to increase conversions and average order value without needing additional traffic.
This reliable sales funnel builder makes it possible to create and launch these revenue-focused checkout funnels directly inside WordPress, without relying on expensive SaaS tools.
5. Who should use WPFunnels?
WPFunnels is built primarily for WooCommerce store owners who want to increase revenue (or AOV) and optimize their checkout experience — whether you sell physical products, digital products, courses, subscriptions, or memberships through WooCommerce.
The Plugin is a great fit for you if you are a(n): • eCommerce store owner • Digital product seller • Course creator using WooCommerce • Membership and subscription business • Marketing agency managing WooCommerce stores
If you want a quick win, you can start with a storewide checkout in minutes. If you want a fully custom journey for a specific product or campaign, you can build a dedicated funnel instead.
Overall, it’s the perfect solution for building high-converting eCommerce funnels.
6. What are the basic requirements for WPFunnels to work?
If you simply want to create lead generation funnels, you only need WPFunnels. To be able to manage the leads, you may use Mail Mint.
To create sales funnels, you will simply need WooCommerce and WPFunnels installed.
Then, depending on your requirements, you can choose your own page builder to design the pages. We recommend using Elementor.
These are enough to start creating funnels.
7. How long does it take to create a funnel with WPFunnels?
You can create a working WooCommerce sales funnel in just a few minutes.
If you want a quick win, set up a storewide checkout: turn it on, add order bumps or upsells, and you’re done in minutes — no new pages to design.
If you want a fully custom journey for a specific product, WPFunnels includes ready-to-use funnel templates:
01Choose a funnel template
02Customize your funnel pages
03Set up checkout offers such as order bumps or upsells
04Launch the funnel
Most users can create their first funnel in less than 10 minutes.
8. Do customers need to enter their payment details again to accept a one-click upsell?
No. Once a customer completes the payment for their original order, they don’t need to enter their payment details again to accept a one-click upsell. They can simply accept the offer with one click, and it will be added to the order.
9. Do I need to replace my existing WooCommerce product pages to use WPFunnels?
No. Your existing WooCommerce product pages will continue to work as they are.
For a storewide checkout, your funnel journey begins from the checkout step. The product page remains as is.
When a person wants to checkout, that’s when he/she enters the funnel. In this case, you can customize the checkout experience, add order bumps, show one-click upsells or downsells (Pro), and create a custom thank you page.
So no need to redesign the product page.
If you create a regular sales funnel, you get a custom journey with a custom landing page, checkout, and offer pages. This funnel is not visible on your website. You simply choose the product that will be sold in this funnel and bring traffic into its landing page with separate marketing efforts.
Either way, there’s no need to rebuild your products or redesign your entire store. You can start with one product or a few products first, and then build for more products whenever you’re ready.
10. Do I need any coding and designing skills?
No. WPfunnels comes with different types of templates that meet the design and structure requirements to sell different types of products and courses.
No coding is required.
This WooCommerce upsell plugin works with popular page builders such as Elementor, Gutenberg, Divi, Bricks, and Oxygen. You can simply use the builder you are comfortable with to design your funnel pages.
The plugin also provides pre-built templates and funnel elements to make the process easier.
11. What Page builders does WP Funnels support?
Currently, WPFunnels works well with Gutenberg, Elementor, Bricks, Divi, and Oxygen Builder. We’re looking to support more page builders soon.
You will get to add important page elements such as the Next Step button, Checkout form, etc when designing your pages.
If you use Gutenberg, Elementor, Oxygen, Bricks, or Divi, you will get their respective blocks, widgets, and modules for funnel creation.
Meanwhile, you may use our shortcodes for other page builders.
12. Is WPFunnels compatible with my WooCommerce theme?
WPFunnels is designed to work with most WooCommerce-compatible WordPress themes.
Since the plugin works directly with WooCommerce and popular page builders, it integrates well with themes such as: – Astra – Kadence – Blocksy – Storefront – GeneratePress – WoodMart – Flatsome – And most other WooCommerce themes
If you use a highly customized or niche theme, we recommend testing your funnel in a staging or local environment. If you notice any issues, let us know, and we will get it fixed soon.
13. Will WPFunnels slow down my WooCommerce store?
No. WPFunnels is built to work efficiently with WooCommerce and only loads the resources required for your funnels. Your store’s overall performance depends on several factors, including your hosting environment, theme, installed plugins, and page builder. WPFunnels is designed to fit naturally into your existing WooCommerce setup without adding unnecessary overhead. For the best performance, we recommend: – Using quality WordPress hosting – Keeping WordPress, WooCommerce, and your plugins updated – Using a caching and image optimization solution – Avoiding unnecessary plugins running on your store With a properly optimized WooCommerce website, you can create high-converting funnels while maintaining a fast shopping experience.
14. Does WPFunnels support Facebook Pixel and Google Tag Manager?
Yes. WPFunnels comes with built-in support for Facebook Pixel and Google Tag Manager.
You can add your Facebook Pixel ID or Google Tag Manager ID from Settings → Events & Other Integrations.
Once configured, when creating funnels, you can enable tracking for all the pages in the funnel for useful metrics, which include: – View Content – Add to Cart – Initiate Checkout – Add Payment Info – Purchase
15. What types of funnels can I create with WP Funnels?
With WP Funnels, you can create different types of WooCommerce funnels
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